Euphorium Box Branding and Creating the Box
Euphoria: a feeling or state of happiness and excitement.
I've designed the logo and colour scheme to show express the state of euphoria through the use of light blue and purple to suggest calmness. By using rounded corners through the visual identity and typographic style, it imitates The Euphorium Box’ purpose is to destress the person and allow them to have the feeling of happiness and excitement.
I constructed a prototype using a cardboard box. The package will be called the Euphorium kit.
The kit includes: two pouches each containing a magnifying glass, a Music & Colour booklet, five mini Music & Colour booklets, a phone stand, a journal, a pen, and a tote bag. The only other thing that is required and not included in the kit is a phone. An instruction sheet is provided with the kit. The instruction provides steps on how to install the projection using the items in the kit. On the back of the instructions is a mini poster of the different emotions people would typically feel.
The images below show how the cardboard cutout is removed and the magnifying glasses is put into place.
An instruction sheet is provided with the kit. The instructions direct the user on how to install the projection using the items in the box. On the back of the instructions is a mini poster.
Week 9 - 10
I created tea bags packaging (Chamomile and Earl Grey) to be a part of the Euphorium Box.
I chose Chamomile and Earl Grey because they reduce anxiety and they boost people's mood. I felt that it was important to include some sort of goodie that would enhance the experience for the user. The user can drink the tea while they are relaxing, listening to the music, and watching the video projections.
In addition to the kit, I created a totebag for people to carry the box around or they can just use for their everyday needs.
To allow the user to access the projections, I had designed a website.
Since the physical Euphorium Box container would be used as a projector, I decided to use an old shoe box (I will be remaking the box from scratch) and spraypaint it black. One side of the box has a cut-out with a large magnify sheet which is used to project the videos from the user's phone.
I found a great solution!
I was going to use two magnifying glasses however I found a two magnifying sheets. The magnify glasses were awkward to use because of their shape and the handles that were attach to it. I found that the magnify sheets were a lot easier for the user to use because they are thin pieces of plastic. There would be two magnify sheets in the box. The large magnify sheet would be already be attached onto the box and the smaller one would be attached to a piece of cardboard. The smaller magnify sheet would help the projection focus more.
I am glad I found this solution because now the user wouldn't have to spend time adjusting the magnify glass to focus the projection. In addition, the magnify glasses were heavy so the magnifying sheet were a much better option.
I created the five booklets each representing a song. The colour behind the cut-out text are the most popular colours that people had envisioned.
I decided to add two chocolate bars for users to eat while they are watching the videos in the kit. Chocolate is a nice treat and a sweet stress reducer.
After testing out the website, I realized that a mobile app would be a lot more functional and efficient for the user to access the projections especially since they are already using their phone. The Euphorium Box mobile app allows the user to easily select what they are mood in and project the videos using the items provided in the kit. Along with the app comes with a curated Spotify playlist that allows the user to listen to the songs based on how they feel that day.
Below is the prototype of the app.